A Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Arts

3D visualization in the field of architecture is an emerging discipline that has had a powerful impact on how architects present their work and communicate ideas to the client. However, the potential for what 3D software can do is still being realized in the architectural design process. This project proposes an alternative approach to the current design process by presenting a system that will develop a stronger relationship between the client and the architectural designer. By drawing from aspects in other fields of 3D design, specifically video-games, the project lays the framework for a system to be used by architects to immerse their clients in a proposed architecture and encourage interaction with this virtual environment. The project uses programs such as 3Ds Max, Photoshop, and Flash, to develop content for an environment realized in the Unreal Engine using the Unreal Development Kit (UDK). 3 ACKNOWLEDGMENTS